Shake Hands With A Hero
The Shake Hands with a Hero microsite was created as part of a co-promotional effort between the USO, Proctor & Gamble, and the Kroger family of grocery stores. Through this site, American consumers could send a virtual “handshake” to Kroger employees who had been deployed into active military duty. As we were working with established visual elements, my responsibility on this project shifted toward working with the project’s UX lead to make the user flow engaging, yet simple as well as directing the development of supporting media.