Dove Dare to go Inside Out

Part of the Dove and Ogilvy & Mather multiple Effie Award winning Campaign for Real Beauty (including a Grand Effie), Dare to go Inside Out was a promotional site for a new deodorant released by Dove. The dare was a challenge to women to use this new product and turn their shirts inside out to show that there were no unsightly marks on their clothing. In addition to the dare itself, the site featured a tour of the Dove testing facility, detailed information on each deo scent, behind the scenes video from the commercials, a personality quiz, and a selection of frequently asked questions. Beyond design and art direction, I was also the principal animator, developer, and Spanish language translator for this site.