Beyond Earth Hour

Beyond Earth Hour is an extension of the World Wildlife Fund's Earth Hour movement where individuals are encouraged to go beyond turning off electric appliances for one hour in the spring of each year and to make better environmental choices part of their everyday lives. Along with my UX partner, I directed the design of a mobile app (and accompanying website) where individuals could share their acts with people around the globe. The app utilized geolocation to also allow users to share acts — in their local language — on the most geographically relevant social networks. I also directed the design and production of the video below.