Here, my assignment was to create a new key visual for Unilever’s sponsorship of NCAA football. In a departure from previous campaigns where the products appear within a true-to-user locker room setting, I chose to place a range of branded products on the field of play where they truly become the larger-than-life heroes of their environment. Shooting this in a real location proved to be a challenge, so our team worked with an outside vendor to digitally create the ideal stadium environment, right down to ad placement of the individual brands throughout the venue.
To stress their heroic nature – much like the fans' perspective of real players – products were placed directly on the football field. The field, stadium, and sky are all computer generated, produced by a firm that did similar work using real players for Under Armour.
Fan gear was incorporated for use within select regional markets.
The horizontal execution allows more of the massive game day stadium to be shown.